Google wants to show ads that are more compelling than organic search results to make money! Google’s interest in the video-sharing site, ironically, also has a lot to do with its belief in the staying power of conventional broadcast television and cable.
Google is admitting that it’s still not quite sure how to make money with the property , though folks seem sure there must be some way. Still, from this discussion it appears that the massively hyped video overlay ads haven’t really lived up to expectations. Google created a now-famous billboard that simply read, “{first 10-digit prime found in consecutive digits of e }.com”. The billboard was displayed in Silicon Valley, while banners in Harvard Square carried the same message. Google displays an average cost pay click of US$9,10 for that keyword. That’s quite a lot for a single click.